Our ethos
No maida. Nothing hidden.
Walk into any supermarket, flip a bread packet over, and read what is actually inside. Here is what we found, and why ours reads differently.
Why Breadwinner exists
Turn most supermarket loaves over and you will find a long list: emulsifiers, improvers, DATEM, SSL, calcium propionate.
Breadwinner started because bread should have a short ingredient list, not fifteen, every one printed on the pack with its share. No maida. No preservatives. Daily Bread is sorghum flour, water, sourdough starter, cold pressed sunflower oil, jaggery and pink salt: six ingredients, and that is the list. Quinoa Bread has seven.
Breadwinner is a brand of Pernickety Private Limited. Licensed partner bakeries make our bread to our recipe (see our licences page), and we deliver it in Bengaluru and in Solapur, Pandharpur and Dharashiv in South Maharashtra. Mumbai is next.
| Maida in any of our breads | 0 g |
|---|---|
| Ingredients per loaf | 6 to 7 |
| Breads, each with a purpose | 2 |
| Preservatives, colours or flavours | 0 |
Who we made this for
Breadwinner exists for people who picked up a bread packet, read the back, and put it down again. We made it stop.
The label-reader. You flip every packet. You know what INS 282 is (INS is the International Numbering System for food additives). You have seen brown bread that is maida with caramel colour.
The mindful parent. You want your kids to eat simply, and you cannot win that fight on virtue alone: the bread has to win on taste too.
The fitness head and the mindful eater. Macros matter to one of you, an honest label to the other. Both of you will find “high-protein” loaves that list eighteen ingredients. Daily Bread has six, Quinoa Bread seven, every one named, and nothing else to decode.
Flip the packet
Most brands count on you not reading the back. Here is what is actually in there, and what is in ours.
| Maida (Refined Wheat Flour) | refined wheat flour; bran and germ removed |
|---|---|
| Emulsifier INS 472e (DATEM) | keeps factory bread soft for longer |
| Emulsifier INS 481 (SSL) | another emulsifier |
| Acidity Regulator INS 260 | acetic acid, to tweak pH |
| Calcium Propionate INS 282 | mould inhibitor; makes bread last two weeks |
| Bread improver | shortcuts for weak flour and short fermentation |
| Sorghum Flour | 53% |
|---|---|
| Water | 33% |
| Sourdough Starter | 7% |
| Cold Pressed Sunflower Oil | 4% |
| Jaggery | 2% |
| Pink Salt | 1% |
Every ingredient, right here
The complete list for our other loaf. Not summarised. Not paraphrased.
| Jowar Flour (Sorghum) | 38% |
|---|---|
| Water | 35% |
| Quinoa | 15% |
| Sourdough Starter | 6% |
| Cold Pressed Sunflower Oil | 4% |
| Jaggery | 1% |
| Pink Salt | 1% |
Ready to try?
Daily Bread and Quinoa Bread. Both on sale now. We deliver in Bengaluru, Solapur, Pandharpur and Dharashiv.
Shop our breads