Our bread
Line by line.
What is in our bread, what is not, who makes it, and how to check each line yourself.
The loaf in numbers
| What | Where to check it | Daily Bread | Quinoa Bread |
|---|---|---|---|
| Ingredients, each printed with its share | Check: the pack | 6 | 7 |
| Its biggest ingredient, by weight, where its share is on the pack | Check: the pack | 53% | 38% |
| For 250 g, all taxes included | Check: the MRP and net weight on the pack | ₹58 | ₹85 |
| Order before this time for delivery the same day, in Bengaluru and South Maharashtra | Check: our shipping policy | 6 pm | 6 pm |
| FSSAI licences: the maker’s and ours | Check: our licences page, which links to FoSCoS | 2 | 2 |
What goes in.
Each loaf’s ingredients, typed out from its pack, biggest share first. Beside the Daily Bread list is that pack’s own label, photographed, so you can match them row by row.
Daily Bread, sorghum sourdough
| Ingredient | Share by weight |
|---|---|
| Sorghum flour | 53% |
| Water | 33% |
| Sourdough starter | 7% |
| Cold pressed sunflower oil | 4% |
| Jaggery | 2% |
| Pink salt | 1% |
| Total | 100% |
Allergens Made in a facility that processes sesame. No other allergens are intentionally used.
Nutrition per 100 g, as printed
| Energy | 294 kcal |
|---|---|
| Protein | 7.0 g |
| Carbohydrate | 53.4 g |
| Total sugars | 5.8 g |
| Added sugars | 5.8 g |
| Total fat | 5.8 g |
| Saturated fat | 1.0 g |
| Trans fat | 0.0 g |
| Cholesterol | 0.0 mg |
| Sodium | 370 mg |
Approximate values, as the pack prints them.
Sorghum flour is the only flour, in the starter too. Jaggery is sugar, and the pack says so. And none of these: DATEM (INS 472e; INS is the International Numbering System for food additives), SSL (INS 481), calcium propionate (INS 282) or bread improvers.
Quinoa Bread, quinoa and jowar sourdough
| Ingredient | Share by weight |
|---|---|
| Jowar (sorghum) flour | 38% |
| Water | 35% |
| Quinoa | 15% |
| Sourdough starter (sorghum flour, water) | 6% |
| Cold pressed sunflower oil | 4% |
| Jaggery | 1% |
| Pink salt | 1% |
Allergens Printed on the pack.
Nutrition per 100 g, as printed
Energy, protein, carbohydrate and sugars are printed on the pack.
Jowar (sorghum) flour and quinoa are the only grains. High fibre (6.5 g per 100 g). And none of these: DATEM (INS 472e), SSL (INS 481), calcium propionate (INS 282) or bread improvers.
What we left out.
None of these is in any of our loaves.
- Maida (refined wheat flour)
- Palm oil
- Preservatives, such as calcium propionate (INS 282)
- Emulsifiers, such as DATEM (INS 472e) and SSL (INS 481)
- Bread improvers
- Caramel colour

There are no preservatives in any of our loaves, so they go stale in a few days. Bread does that. The date is printed on every pack: check it when your loaf arrives.
Keep the sorghum sourdough in the fridge, and eat it within 2 days of opening.
Worth knowing: to keep it longer, slice it and freeze it, then toast it straight from the freezer.
The brown bread on the train.
We read the label on every pack we meet. This one came with a “brown bread” served on a train, so we photographed it. Here it is beside ours, line by line, as each is printed. We have left its brand out.
The train loaf, as printed
- Whole Wheat Flour (Atta) 32.7%
- Refined Wheat Flour (Maida) 27.3%
- Yeast
- Sugar
- Gluten
- Wheat Bran
- Iodized Salt
- Edible Vegetable Oil (Refined Soyabean Oil)
- Preservatives (282, 200)
- Food Color (150a)
- Emulsifiers (472e)
- Acidity Regulators (341(i), 270, 297)
- Antioxidant (300)
Also printed: “Whole Wheat Flour (Atta) (flour basis): >50%” and “Contains Wheat and Soy ingredients”.
Our Daily Bread, as printed
- Sorghum flour
- Water
- Sourdough starter (sorghum flour, water)
- Cold pressed sunflower oil
- Jaggery
- Pink salt
The shares are under What goes in, above.
Check it yourself.
We don’t run our own bakery, and we won’t pretend to. The Daily Bread pack prints both licence numbers: its maker’s, in Mumbai, and ours.
Nutrition, as printed.
| Per 100 g | Daily Bread |
|---|---|
| Energy (kcal) | 294 |
| Protein (g) | 7.0 |
| Carbohydrate (g) | 53.4 |
| Total sugars (g) | 5.8 |
| Added sugars (g) | 5.8 |
| Total fat (g) | 5.8 |
| Saturated fat (g) | 1.0 |
| Trans fat (g) | 0.0 |
| Cholesterol (mg) | 0.0 |
| Sodium (mg) | 370 |
How it started.
-
Surat, 2009
Nishant Jain was fourteen, and he wanted small loaves that would fit in a tiffin without being folded in half.
So he walked into a bakery on the edge of Surat and asked if he could watch. “I just walked up and asked,” he writes.

Small enough for a tiffin, still. -
The years in between
Then the new exam system at school, CCE, crowded the idea out, and it waited.
For seventeen years he read the labels on bread, in every city. A typical loaf, he found, lists fifteen or more ingredients. Bread needs four: flour, water, yeast and salt. Maybe six, with oil and sugar.
So his question stayed a plain one: Bread ko makeup kyun chahiye? Why does bread need makeup? In 2023 he wrote to one bread brand to ask about the “refined oil” on its label.
The point was never the number on the label. It’s that you can read all of it.
Nishant Jain, co-founder, on our Substack -
Surat, the first batch
Three of us went to see a bakery in Surat. Our first batch was made in the same city, on a home baker’s equipment, then weighed and sliced.
-
Hairnets on, inside the bakery in Surat. -
One long loaf from that batch, sliced and bagged, on a kitchen scale.
-
-
Trial after trial
Every trial went into its own bag, with a handwritten note. We tried loaves with husk and without; none of our loaves has husk in it. Then we cut the trials and tasted them side by side.
Along the way we read every pack we met: on trains, and in schools, gyms, hotels and lounges. At a hospital café in Bengaluru, four of the nine late-night items were bread. One of those labels, from a brown bread on a train, is on this page, beside ours.
-
One of the handwritten notes that went with every trial bag. It records a trial, not a loaf we sell: each loaf on sale lists its flour on its label. -
Two trial bags, their paper tops marked by hand. -
A taste test: three trials, cut and set out side by side.
-
-
2026
Four of us, in four cities, started Breadwinner, and we are building it in public. In Nishant’s words, this company is that kid’s dream. Seventeen years late.
Plain bread you can read in one breath.
Who answers for it.
Breadwinner is a brand of Pernickety Private Limited.
-

Meet Nagshetia
Co-founder. Operations and growth
-

Nishant Jain
Co-founder. Finance and strategy
-

Nitish Jain
Co-founder. Culinary and product
-

Yashoda Jain
Co-founder. Capital and ventures
If anything about our bread is not right, call or WhatsApp us. I answer for it.
Your first loaf.
Order before 6 pm for delivery the same day. At or after 6 pm, it is delivered before 12 pm the next day.
Next delivery: .
| Daily Bread, sorghum sourdough, 250 g | ₹58 |
|---|---|
| Quinoa Bread, 250 g | ₹85 |
| Buy 2, save 10% | |
| Buy 3, save 15% | |
| Delivery, orders below ₹499 at MRP | ₹50 |
| Delivery, orders of ₹499 and above at MRP | Free |
Prices include all taxes. Free delivery is counted at MRP, before any multi-buy saving.
We deliver in Bengaluru, Solapur, Pandharpur and Dharashiv. Mumbai is next.
The pincode check needs JavaScript. Ask us on WhatsApp: +91 80006 01313.
In Mumbai? Leave your email and we will write to you when Mumbai opens.
Write to hello@breadwinnerfoods.com and we will add you.
Pay by UPI, card or net banking at checkout.
How ordering works
- Add loaves to your cart and check your pincode.
- Pay by UPI, card or net banking at checkout.
- Order before 6 pm and your bread arrives the same day. At or after 6 pm, it arrives before 12 pm the next day, any day of the week.
- If something is wrong, send a photo and your order number within 24 hours of delivery, on WhatsApp or by email. We replace the loaf or refund you.
